In 1973, NBC televised the NCAA championship game on Monday night after airing it on Saturday afternoon the previous four years. The success of Monday Night Football on ABC prompted NBC to move the basketball title game to prime time where it has remained ever since. That 3/26/1973 contest featured Bill Walton scoring 44 points and hitting 21 of 22 shots as UCLA defeated Memphis State to win its 7th consecutive championship. The telecast started at 9 pm ET with Curt Gowdy and Tom Hawkins calling the game for NBC.
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