NBC Sports Network is launching a four-part series on the Business of the NFL which chronicles the business decisions throughout its history which led to the explosive growth of the league. Part 1 of the Star Spangled Sundays series documents how the NFL used television to significantly boost the popularity of pro football and overtake baseball as the #1 sport in the United States. This initial 60-minute episode Rise of a Colossus debuts on Tues 1/8 at 10 pm ET with multiple replays scheduled.
The interview subjects include the following from a TV perspective: Bob Costas, Al Michaels, Don Ohlmeyer, David Hill, and Steve Bornstein.
The subsequent episodes in this series (subtitled Brand NFL, Labor Pains, and Super Sunday) will premiere each Tuesday in January on NBCSN.
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